Abstract
Food ingredient labeling has been a controversial topic in recent years. Current proposed regulations are aimed toward greater specificity in food ingredient information by using chemical names. Industry representatives believe this approach ineffective and likely to heighten consumers’ negative attitudes toward preservatives and additives contained in a product. This study examines the effects of alternative food ingredient labeling information on consumer product evaluations. Three different products and three levels of food labeling specificity are employed to measure their impact on consumer product perceptions.
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Kammen, J.F., Berkowitz, E.N. (2016). Food Ingredient Labeling: The Effects of Disclosure on Consumer Product Evaluation. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_29
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DOI: https://doi.org/10.1007/978-3-319-16934-7_29
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