Abstract
Consumers tend to rely heavily upon stored information in the majority of their purchases. Prevalent among such information is brand identification. National, private and generic branded products are now evident in many U.S. markets. This paper seeks to explore significant attributes common to national, private, and generic brands and to profile the developing generic branded product buyer.
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Anvik, L., Ashton, D. (2016). A Profile of Intentions Groups for Generic Branded Grocery Products. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_1
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DOI: https://doi.org/10.1007/978-3-319-16934-7_1
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16933-0
Online ISBN: 978-3-319-16934-7
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