Internal Corporate Communication in a VUCA Environment

Abstract

Each change at the company is an intervention into a living system. Although companies oftentimes have complex structures, the communication during changes has the goal of disseminating the messages as personally and directly as possible. In addition to the consistency and authenticity of the messages, continuity is an important core component for successful communication during changes—that the management level sticks to its core messages during its regular communication and likewise demonstrates this. One can thus reduce the influence of uncertainty among the employees. Despite the preparatory work for communications planning, one must make reference to the influences and adjust the plan situationally. For the selection of the communication channels and media, one must ensure that the possibility exists for an answer channel.