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Regionalism in the Salted Codfish Market in Spain

  • Ana Espinosa SeguíEmail author
  • Inmaculada Martínez Alba
Chapter
Part of the MARE Publication Series book series (MARE, volume 8)

Abstract

Spain has become a larger importer of salted codfish due to the drop of its own national production throughout the last decades. Since then, international players in the Spanish salted codfish market have been introducing their salted codfish in order to buy up the Spanish market, with good marketing strategies aimed at changing the traditional idea of salted fish quality. On the demand side, Spain is not a homogeneous market. The different behaviour of the main consumer regions modulates important aspects of domestic consumption, creating a mosaic of smaller markets. This mosaic is enhanced by the presence of regional and local producers, deeply linked with their consumers.

Keywords

Salted codfish Mature product Market changes Concept of quality 

Notes

Acknowledgment

Thanks to the research project “The Spanish salted fish market and opportunities for the Norwegians” and its leaders Knut Bjørn Lindkvist and Torbjørn Trondsen. Both researchers had the opportunity to research into the very interesting topic of food in Spanish gastronomy. Thanks also to the whole project team, especially José Luis Sánchez Hernández and Heidi Bjonnes Larsen who supported, encouraged and helped us in all our research.

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Ana Espinosa Seguí
    • 1
    Email author
  • Inmaculada Martínez Alba
    • 2
  1. 1.University of AlicanteAlicanteSpain
  2. 2.University of SevilleSevilleSpain

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