Advertisement

Challenges of the Norwegian Salted Fish Industry in the Spanish Market

  • Jinghua XieEmail author
  • Øystein Myrland
Chapter
  • 291 Downloads
Part of the MARE Publication Series book series (MARE, volume 8)

Abstract

The Spanish market for salted fish products has been restructured over the last decade. A significant pattern is a steady increase in the consumption of frozen light salted fillets at the expense of traditional products. The three Nordic countries, (i.e., Norway, Iceland and the Faroe Islands) account for around 90 % of the Spanish market share. Among them, the share of Iceland is expanding, due to the substantial growth of light salted fillet export. The share of Faroe Islands slightly increases due to its success in clipfish fillet exporting in consumer packages. However, the Norwegian export suffers a major loss, which is mainly explained by its conventional commitment of export of wet salted cod. Overall, the results indicate a significant challenge for the Norwegian salt fish industry to maintain its position in the Spanish market. A market-oriented strategy of differentiating and developing new products is suggested to improve the Norwegian industry’s performance in Spain.

Keywords

Salted fish trade Market structure Norwegian market problems Econometric modeling Frozen light salted fillets Spain 

References

  1. Altintzoglou T, Sveinsdottir K, Einarsdottir G, Schelvis R, Luten JB (2012) Evaluating of seafood product concepts by young adults and families with young children from Denmark, Norway and Iceland. J Aquat Food Prod Technol 21:418–432CrossRefGoogle Scholar
  2. Asche F (1996) A system approach to the demand for salmon in the European Union. Appl Econ 28:97–101CrossRefGoogle Scholar
  3. Cheng H, Capps O Jr (1988) Demand analysis of fresh and frozen finfish and shellfish in the United States. Am J Agric Econ 70(3):533–542CrossRefGoogle Scholar
  4. Cortez R, Senauer B (1996) Taste changes in the demand for food by demographic groups in the United States: a nonparametric empirical analysis. Am J Agric Econ 78:280–289CrossRefGoogle Scholar
  5. Geeroms N, Verbeke W, Kenhove PV (2008) Consumers’ health-related motive orientations and ready meal consumption behavior. Appetite 51:704–712CrossRefGoogle Scholar
  6. Kinnucan HW, Nelsen RG, Hiariey J (1993) U.S. preferences for fish and seafood: an evoked set analysis. Marine Res Econ 8:273–291Google Scholar
  7. Lancaster KL (1966) A new approach to consumer theory. J Polit Econ 74(2):132–157CrossRefGoogle Scholar
  8. Lindkvist KB (2009) Innovations and market response in the Norwegian salted fish industry. Project report of the Norwegian-Spanish salted fish project. University of BergenGoogle Scholar
  9. Lindkvist KB, Sanchez JL (2008) Conventions and innovation: a comparison of two localized natural resource-based industries. Reg Stud 42(3):343–354CrossRefGoogle Scholar
  10. Lindkvist KB, Lorena GJ, Stabell MC (2008) The restructuring of the Spanish salted fish market. Can Geogr 52:105–120CrossRefGoogle Scholar
  11. Myrland O, Trondsen T, Johnston RS, Lund E (2000) Determinants of seafood consumption in Norway: lifestyle, revealed preferences, and barriers to consumption. Food Qual Prefer 11:169–188CrossRefGoogle Scholar
  12. Norwegian Seafood Council (NSC) (2009) Personal contact with Kristin Lien, market analyst at Norwegian Seafood Council. http://en.seafood.no/. Accessed Mar 2009
  13. Olsen SO (2003) Understanding the relationship between age and seafood consumption: the mediating role of attitude, health involvement and convenience. Food Qual Prefer 14:199–209CrossRefGoogle Scholar
  14. Porter ME (1980) Competitive strategy: techniques for analyzing industries and competitors. The Free Press, New YorkGoogle Scholar
  15. Trondsen T (1994) Product marketing strategies and performance in the European market for salted ground fish. In: Proceeding in International Institute of Fisheries Economics and Trade (IIFET), pp. 134–142Google Scholar
  16. Xie J, Myrland O (2010) Modeling market structure of the Spanish salted fish market. Food Econ- Acta Agric Scand Sect C 7:119–127Google Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.School of Business and EconomicsUniversity of TromsoTromsoNorway

Personalised recommendations