Abstract
Exploratory case study research methodology has been chosen for this research. Case study research is the method of choice when limited body of scholarly research is available in a given area and the objective is theory building. The research process ensured continual iteration between theory and data. As one of the aims of this study was to integrate a phenomenon into existing theory, this method was applicable as it also aims to integrate existing theories and bodies of work.
This chapter introduces the methodological approach for this research in detail. The first section describes the methodology and the rationale for the methods employed in this research. The following section describes the data collection and the data analysis methods. The final section discusses the quality of the research methodology.
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Ramdorai, A., Herstatt, C. (2015). Methodology and Research Process. In: Frugal Innovation in Healthcare. India Studies in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-16336-9_4
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