Abstract
In order to fill the gap identified in Chapter 1, the author suggested that media management needs a way of thinking that aims to apply mainstream management constructs to media organizations in order to develop media management theory that is original and useful. This book aims to advance our understanding incrementally and develop theory that is practically useful for people who manage media organizations. To achieve this aim the author focused on the dynamics of a major mainstream management construct, employee engagement, and considered its value to achieve the necessary employee sensemaking in order to introduce change successfully and attain organizational development and employee creativity.
Keywords
- Employee Engagement
- Employment Creation
- Mainstream Management Scholars
- Media Management Studies
- Open-door Communication
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Georgiades, S. (2015). Conclusion. In: Employee Engagement in Media Management. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-16217-1_7
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DOI: https://doi.org/10.1007/978-3-319-16217-1_7
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16216-4
Online ISBN: 978-3-319-16217-1
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