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The Changing Face of Indian Organizations: Incorporating Cultural Literacy to Make a Difference

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Investigating Cultural Aspects in Indian Organizations

Part of the book series: India Studies in Business and Economics ((ISBE))

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Abstract

Diversity in organizations has become a reality today. As more and more number of firms move from domestic, multi-domestic, multinational strategies to operating as a truly global firm, the significance and the impact of cultural diversity increases markedly (Adler 1997). Thus, in order to create advantages and gain a competitive edge, management of cultural differences has become significant in a global frame of reference.

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Correspondence to Neelu Rohmetra .

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Rohmetra, N., Arora, P. (2015). The Changing Face of Indian Organizations: Incorporating Cultural Literacy to Make a Difference. In: Pereira, V., Malik, A. (eds) Investigating Cultural Aspects in Indian Organizations. India Studies in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-16098-6_9

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