The Changing Face of Indian Organizations: Incorporating Cultural Literacy to Make a Difference

Part of the India Studies in Business and Economics book series (ISBE)


Diversity in organizations has become a reality today. As more and more number of firms move from domestic, multi-domestic, multinational strategies to operating as a truly global firm, the significance and the impact of cultural diversity increases markedly (Adler 1997). Thus, in order to create advantages and gain a competitive edge, management of cultural differences has become significant in a global frame of reference.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.International Centre for Cross Cultural Research and Human Resource Management, University of JammuJammuIndia

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