Abstract
This chapter has the objective of providing the reader with a basic understanding of the customer relationship management (CRM) and its implications as the next chapters rely on it.
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- 1.
In the German literature the here defined ‘customer lifetime value’ is mostly treated under the name ‘Kundenwert’. Since its direct translation refers to ‘customer value’ which represents in this work the customer perspective, the term ‘customer lifetime value’ corresponds to the enterprise’s perspective.
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© 2015 Springer International Publishing Switzerland
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Werro, N. (2015). Customer Relationship Management. In: Fuzzy Classification of Online Customers. Fuzzy Management Methods. Springer, Cham. https://doi.org/10.1007/978-3-319-15970-6_4
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DOI: https://doi.org/10.1007/978-3-319-15970-6_4
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-15969-0
Online ISBN: 978-3-319-15970-6
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