Abstract
Competitive environment enhanced the importance of tourist destination marketing recently. Developments in technology such as Internet and social media enable tourists to increase their knowledge about destinations more easily which creates a challenge for destination marketers. Social media has grown rapidly and started to play an increasingly crucial role in destination marketing. This study examines how social media platforms affect the destinations in terms of promotion and marketing in a case of Instagram. In this study, the researchers evaluated the Tourism Calgary’s official Instagram account followed by 2,814 people with 338 posts of photos. The photographs were analyzed according to their contents and were categorized into 13 different themes. As such, this study provides opportunities to understand growing importance of social media and the tips to create an effective social media account for practitioners in terms of effective destination marketing to maintain the interest of users.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Assenov, I., & Khurana, N. (2012). Social media marketing and the hospitality ındustry: Evidance from Thailand, International conference on business and management, Phuket, Thailand, September 6-7, pp. 325–335.
Blumberg, K. (2005). Tourism destination marketing–A tool for destination management? A case study from Nelson/Tasman Region, New Zealand. Asia Pacific Journal of Tourism Research, 10(1), 45–57.
Chan, N. L., & Guillet, B. D. (2011). Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites? Journal of Travel & Tourism Marketing, 28(4), 345–368.
Davidson, R., & Maitland, R. (1997). Tourism destinations. London: Hodder & Stoughton.
Hvass, K. A., & Munar, A. M. (2012). The takeoff of social media in tourism. Journal of Vacation Marketing, 18(2), 93–103.
Madasu, P. (2013). Social media marketing and promotion of tourism, 9(1).
Manente, M., & Minghetti, V. (2006). Destination management organisations and actors. In D. Buhalis & C. Costa (Eds.), Tourism business frontiers. Oxford: Elsevier.
Park, J., & Oh, I. (2012). International Journal of Tourism Sciences, 12(1), 93–106.
Paskaleva-Shapira, K. A. (2007). New paradigms in city tourism management: Redefining destination promotion. Journal of Travel Research, 46(1), 108–114.
Pender, L., & Sharpley, R. (Eds.). (2005). The management of tourism (p. 163). London: Sage Publications.
Pike, S. (2008). Destination marketing: An integrated marketing communication approach. USA: Butterworth-Heinemann.
Scott, N., Parfitt, N., & Laws, E. (2000). Destination management: Co-operative marketing, a case study of Port Douglas brand. In B. Faulkner, G. Moscardo, & E. Laws (Eds.), Tourism in the 21st century: Lessons from experience. London: Continuum.
World Tourism Organization. (2007). Spain a practical guide to tourism destination management. Madrid: WTO.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Özdemir, G., Çelebi, D. (2015). Reflections of Destinations on Social Media. In: Katsoni, V. (eds) Cultural Tourism in a Digital Era. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-15859-4_21
Download citation
DOI: https://doi.org/10.1007/978-3-319-15859-4_21
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-15858-7
Online ISBN: 978-3-319-15859-4
eBook Packages: Business and EconomicsBusiness and Management (R0)