Abstract
Just as in medicine clinical risk corresponds to the patient’s chances of suffering harm or distress due to medical treatment received, for a project and a team work it represents the possibility of damage, error, failure of the efficiency of the team and the achievement of the expected results. An indispensable role in this process is played by the communicative- relational variables internal and external. The project So.Net.To founded his team work, in fact, based on this awareness and introduced the concept of “clinical risk” within communities of practice and research and to demonstrate how a cure communication variables can contribute to the success of a research project and its effect on the social environment reference. This led to a careful developing strategies for internal and external communication functional to the phases of the project that led from one side to the creation of a “communicative product” designed to publicize and capitalize on the knowledge and skills obtained within the working group, the other to activate forms of communication designed to promote institutional forms of collective participation of researchers and practitioners the work of other institutions. In this perspective, the cure for the communicative dimension has responded to the new third mission of the University as well as producing new knowledge and competent professional profiles must be able to build new strategies and guidelines for disseminating knowledge in society, through communication processes of management, “engagement”, retrieval funds, public participation and civic responsibility and “corporate social responsibility”.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Argyris, C., & Schon, D. A. (1978). Organizational learning. Reading: Addison-Wesley.
Barone, M., & Fontana, A. (2005). Prospettive per la comunicazione interna e il benessere organizzativo. Appartenere, integrarsi e comunicare nell’organizzazione che cambia. Milano: Franco Angeli.
Cavallo, T., & Romenti, S. (2012). Università italiane e territorio: analisi di statuti e siti internet in ottica di community relations e civic engagement, XXIV Convegno annuale di Sinergie Il territorio come giacimento di vitalità per l’impresa, Università del Salento.
Cinotti, R. (2004). La Gestione del rischio nelle organizzazioni sanitarie. Milano: Il Pensiero Scientifico Editore.
Cisotto, L. (2005). Psicopedagogia e didattica. Processi di insegnamento e di apprendimento. Roma: Carocci.
Collini, S. (2012). What are university for? London: Penguin.
Cooper, D. (2011). The university in development: Case studies of use-oriented research. Cape Town: HRSC Press.
Cosmi, L., & Del Vecchio, M. (2003). Il Risk Management nelle aziende sanitarie. Milano: McGraw-Hill.
Cozzi, P. G. (2010). Turismo e web. marketing e comunicazione tra mondo reale e virtuale. Milano: Franco Angeli.
Damascelli, N., & Bosotti, C. (2004). Comunicazione e management. Introduzione alla comunicazione organizzativa. Milano: Franco Angeli.
Dato, D. (2014). Professionalità in movimento. Riflessioni pedagogiche sul “buon lavoro”. Milano: FrancoAngeli.
Giorgino, M., & Travaglini, F. (2008). Il risk management nelle imprese italiane. Come progettare e costruire sistemi e soluzioni per la gestione dei rischi d’impresa. Milano: Il sole 24 Ore.
Gleeson, R. E. (2010). The third mission and the history of reform in American higher education. In P. Inman & H. G. Shuetze (Eds.), The community engagement and service mission of universities. Niace: Leicester.
Grandi, R., & Miani, M. (2006). L’impresa che comunica. Torino: Isedi.
Invernizzi, E. (2000). La comunicazione organizzativa: teorie, modelli e metodi. Milano: Giuffrè.
Kotler, P., & Armstrong, G. (2009). Principi di marketing. Torino-Milano: Pearson.
Loiodice, I. (2004). Non perdere la bussola. Orientamento e formazione in età adulta. Milano: Franco Angeli.
Pecchenino, M. (2009). Comunicazione d’impresa. Roma: Roma-Bari.
Perrone, F. (2003). Elementi di comunicazione organizzativa. Roma: Bulzoni.
Pini, G. (2010). Il nuovo marketing del prodotto turistico. Analisi, strategia ed emozioni. Milano: Franco Angeli.
Prandi, P. (2012). Il Risk management. Teoria e pratica nel rispetto della normativa. Milano: Franco Angeli.
Rossi, B. (2011). L’organizzazione educativa. La formazione nei luoghi di lavoro. Roma: Carocci.
Sfodera, F. (2006). Strumenti di marketing, comunicazione e management per le imprese turistiche nell’economia dell’esperienza. Perugia: Morlacchi.
UNESCO. (2009). World conference on higher education: The new dynamics of higher education and research for societal change and development. Paris: UNESCO.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Dato, D. (2015). The “Clinical Risk” of a Research Project: Communication Processes. In: Katsoni, V. (eds) Cultural Tourism in a Digital Era. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-15859-4_18
Download citation
DOI: https://doi.org/10.1007/978-3-319-15859-4_18
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-15858-7
Online ISBN: 978-3-319-15859-4
eBook Packages: Business and EconomicsBusiness and Management (R0)