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Qualitative Methods in Pharmacy Practice Research

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Book cover Pharmacy Practice Research Methods

Abstract

Qualitative research within pharmacy practice is concerned with understanding the behavior of actors such as pharmacy staff, pharmacy owners, patients, other healthcare professionals, and politicians to explore various types of existing practices and beliefs in order to improve them. As qualitative research attempts to answer the “why” questions, it is useful for describing, in rich detail, complex phenomena that are situated and embedded in local contexts. Typical methods include interviews, observation, document analysis, and netnography. Qualitative research has to live up to a set of rigid quality criteria of research conduct to provide trustworthy results that contribute to the further development of the area.

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Authors and Affiliations

  1. Faculty of Health and Medical Sciences, Department of Pharmacy, University of Copenhagen, København, Denmark

    Susanne Kaae & Janine Marie Traulsen

Authors
  1. Susanne Kaae
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  2. Janine Marie Traulsen
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Correspondence to Susanne Kaae .

Editor information

Editors and Affiliations

  1. Faculty of Medical and Health Sciences, University of Auckland, Auckland, New Zealand

    Zaheer-Ud-Din Babar

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Kaae, S., Traulsen, J.M. (2015). Qualitative Methods in Pharmacy Practice Research. In: Babar, ZUD. (eds) Pharmacy Practice Research Methods. Adis, Cham. https://doi.org/10.1007/978-3-319-14672-0_4

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  • DOI: https://doi.org/10.1007/978-3-319-14672-0_4

  • Publisher Name: Adis, Cham

  • Print ISBN: 978-3-319-14671-3

  • Online ISBN: 978-3-319-14672-0

  • eBook Packages: MedicineMedicine (R0)

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