Abstract
As a marketing analyst, you have no doubt heard of R. You may have tried R and become frustrated and confused, after which you returned to other tools that are “good enough.” You may know that R uses a command line and dislike that. Or you may be convinced of R’s advantages for experts but worry that you don’t have time to learn or use it.
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References
Association for Computing Machinery (1999). ACM honors Dr. John M. Chambers of Bell Labs with the 1998 ACM Software system award for creating “S System” software. http://www.acm.org/announcements/ss99.html.
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Chapman, C., Feit, E.M. (2015). Welcome to R. In: R for Marketing Research and Analytics. Use R!. Springer, Cham. https://doi.org/10.1007/978-3-319-14436-8_1
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DOI: https://doi.org/10.1007/978-3-319-14436-8_1
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