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Leveraging Social Media for Process Innovation. A Conceptual Framework

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BPM - Driving Innovation in a Digital World

Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

Business processes management should not be a one-off activity and processes need to be continually modelled, executed, monitored and improved; stakeholders need to be aptly involved in each of these activities. Potentials for achieving this lie in social media, as an increasingly popular option in the digital world with which to involve the creativity and opinions of various stakeholders from both within and outside an organization. Yet, it is still not well researched how companies can harness the various benefits for using social media to better involve both employees and customers in various phases of the business process life cycle. We propose a conceptual framework that enables the classification of various types of social media use (e.g. within organization or with customers) and provide examples for each type.

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Authors and Affiliations

  1. Faculty of Economics, University of Ljubljana, Kardeljeva pl. 17, 1000, Ljubljana, Slovenia

    Peter Trkman & Monika Klun

Authors
  1. Peter Trkman
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  2. Monika Klun
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Correspondence to Peter Trkman .

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Editors and Affiliations

  1. Institute of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  2. Institute of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

    Theresa Schmiedel

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Trkman, P., Klun, M. (2015). Leveraging Social Media for Process Innovation. A Conceptual Framework. In: vom Brocke, J., Schmiedel, T. (eds) BPM - Driving Innovation in a Digital World. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-14430-6_5

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