Design for the Next Real Experience

Abstract

The ultimate purpose for all of us is to provide a senseful, valuable, and harmonious experience for other people. This book suggests a perspective of designing products or services based on the experience of users. Our experiences with products and services resemble an intertwined lump of threads. We need to be able to untangle this lump into useful strands of threads in order to effectively provide desired experiences for users. The sensual, judgmental, and compositional threads of experience are introduced in this book. Based on the three threads of experience, we looked into how we can analyze the experiences of users with current products and services and further examined how changes in sociocultural, economic, and technological environments influence our experiences. We then identified conflict and cognitive dissonance as the two factors that can cause an imbalance between experience and environment. We further propose a way to resolve these issues—designs that can provide new experiences for the users. What are the processes and organizations necessary for designing the next senseful, valuable, and harmonious experience?