Creative Conflicts and Dynamic Balancing

Abstract

In Chap. 3, we examined how the environment and the human experience influence each other. We found out that products and services that present a “point of balance” had dominant positions in their market, which we defined as a “dominant design”. However, as is the fate of all organisms, a dominant design eventually undergoes its ups and downs over time and changes in the environment and eventually dies. Although digital products and services may evolve towards increased economic value over time, the majority of them these days are rejected and dismissed at a faster rate than ever. Until recently, a lot of studies tried to explain this phenomenon only with technological elements. But can we indeed say that such technological elements alone determine the rise and fall of a dominant design? Could a person’s experience, as we have been contemplating in this book, be the answer to this question rather than technological elements? The important frame of innovation can be reclaimed as people’s experiences that digest and apply this technology. So when thinking about a person’s experience, why is a dominant design gradually destroyed over time? Through which principles are new dominant designs created?