Abstract
Users’ mobile model chosen can indicate their telecommunication network demand and consumption habit. The study of users’ preference on mobile model has count for much meaning for mobile operators’ business strategy and mobile model product sale. This paper looks for customer features as the basis for users’ preference judgment from the basic features such as customer attributes, consumption and service usage, that most related to mobile model characteristics, using a genetic algorithm iteration method and k-means clustering algorithm. Our method performs well on how to judge user’s preference on mobile model.
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© 2014 Springer International Publishing Switzerland
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Yu, G., Wang, Z., Xue, J. (2014). Exploring Users’ Preference on Mobile Based on Customer Features. In: Parsons, J., Chiu, D. (eds) Advances in Conceptual Modeling. ER 2013. Lecture Notes in Computer Science, vol 8697. Springer, Cham. https://doi.org/10.1007/978-3-319-14139-8_24
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DOI: https://doi.org/10.1007/978-3-319-14139-8_24
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-14138-1
Online ISBN: 978-3-319-14139-8
eBook Packages: Computer ScienceComputer Science (R0)