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Cognitive Theory of Style and Creativity

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Style and Creativity in Design

Part of the book series: Studies in Applied Philosophy, Epistemology and Rational Ethics ((SAPERE,volume 17))

Abstract

Life and beauty both play essential roles in our lives. Good designs will have it all—aesthetic pleasure, art, creativity—and at the same time be usable, workable, and enjoyable. There is no need to sacrifice budget costs, function, manufacturing, or sales market to achieve the maximum value of a product. For skillful craftsmen, it is their passion, motivation, and ability to create things that are usable and creative, pleasurable and completely workable. That is why style of beauty and creativity of products are so critical in design, manufacturing, engineering, fashion, and everyday lives.

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Notes

  1. 1.

    Some scholars have argued that no logic of creative processes exists and that a rational model of discovering is impossible. Recent studies had shown that it is possible to provide and implement rational models of creative reasoning and scientific discovery through computational modeling. In this intellectual framework, abduction is used to unify the different perspectives of human inferences (Magnani 2009, p. 60). Details of the computational modeling for abduction could be found in the Chaps. 3 and 4 in his book.

  2. 2.

    This could be explained operationally, in the design processes, as to get specific facts from general data (deduction), or to generalize from a sample data (induction), until up to the point of making hypotheses to infer causes from effect (abduction).

  3. 3.

    Table 8.3 shown in Chap. 8 has the item of DC2 added to explain the significance of mental image to creativity. The ability of constructing a unique mental image is a critical factor to creativity. Other variables are the same in sequence on both tables.

  4. 4.

    In design, observed in students and practitioners alike, designers would have a premature commitment to a particular problem solution. It is found that it is difficult to move away from an idea or a problem solution that has been developed or an existing precedent solution. This effect is called functional fixedness (Jansson and Smith 1991) or fixation in psychology (Chysikou and Weisberg 2005). Functional fixedness is a type of cognitive bias that involves a tendency to see objects as only working in a particular way or in the way it is traditionally used. It can also impair our ability to think of novel solutions to problems. Such a fixation refers to situations where innovation is blocked.

  5. 5.

    This article can be found on line at: http://www.nature.com/news/2010/100420/full/4641111a.html

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Chan, CS. (2015). Cognitive Theory of Style and Creativity. In: Style and Creativity in Design. Studies in Applied Philosophy, Epistemology and Rational Ethics, vol 17. Springer, Cham. https://doi.org/10.1007/978-3-319-14017-9_9

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  • DOI: https://doi.org/10.1007/978-3-319-14017-9_9

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