Abstract
Payoff distribution within coalitions in group-buying environments, where a group of buyers pool their demands to benefit from volume discounts, is a well-studied problem. However, the general assumption in literature is unit demand, where every buyer needs one item. In the case of varying volume demands, both the valuation and the contribution of buyers will change. In this paper, we introduce the variable demand group-buying game with implied values, where the valuation of one item for the buyer is equal to the unit price, which the buyer can obtain by itself. Buyers with higher volumes of demand have lower valuation per unit. We consider scenarios where volume discounts kick in at multiple volume thresholds and investigate the effect of different profit sharing mechanisms in coalitions of buyers: proportional cost sharing based on volume demand and valuation, proportional profit sharing based on volume and contribution, and adjusted Clarke mechanism. All these mechanisms are efficient, budget-balanced, and individual rational. We evaluated these five payoff mechanisms on the following criteria: stability, incentive compatibility, and fairness. We introduce a fairness criteria that correlates with marginal contribution. Experimental results show that fairness and stability are difficult to satisfy simultaneously.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
References
Chen, J., Chen, X., Kauffman, R., Song, X.: Cooperation in group-buying auctions. In: Proceedings of the 39th Annual Hawaii International Conference on System Sciences, 2006. HICSS ’06. Vol. 6 (January 2006) 121c
Li, C., Rajan, U., Chawla, S., Sycara, K.: Mechanisms for coalition formation and cost sharing in an electronic marketplace. In: Proceedings of the 5th International Conference on Electronic Commerce. ICEC 2003, pp. 68–77. ACM, New York (2003)
Li, C., Sycara, K., Scheller-Wolf, A.: Combinatorial coalition formation for multi-item group-buying with heterogeneous customers. Decis. Support Syst. 49(1), 1–13 (2010)
Matsuo, T., Ito, T., Shintani, T.: A volume discount-based allocation mechanism in group buying. In: Proceedings International Workshop on Data Engineering Issues in E-Commerce, 2005, pp. 59–67 (april 2005)
Walter, F.E.: Trust as the basis of coalition formation in electronic marketplaces. Adv. Complex Syst. (ACS) 14(02), 111–131 (2011)
Yamamoto, J., Sycara, K.: A stable and efficient buyer coalition formation scheme for e-marketplaces. In: Proceedings of the Fifth International Conference on Autonomous Agents. AGENTS ’01. ACM, New York, pp. 576–583 (2001)
Liao, S., Chu, P., Chen, Y., Chang, C.C.: Mining customer knowledge for exploring online group buying behavior. Expert Syst. Appl. 39(3), 3708–3716 (2012)
Erdoğmuş, İ.E., Çiçek, M.: Online group buying: What is there for the consumers? Procedia - Soc. Behav. Sci. 24, 308–316 (2011)
Kauffman, R.J., Lai, H., Ho, C.T.: Incentive mechanisms, fairness and participation in online group-buying auctions. Electron. Commer. Res. Appl. 9(3), 249–262 (2010)
Jong, S.d., Tuyls, K., Verbeeck, K.: Artificial agents learning human fairness. In: Proceedings of the 7th International Joint Conference on Autonomous Agents and Multiagent Systems, pp. 863–870 (2008)
Shapley, L.S.: A value for n-person games. Contrib. Theory of Games 2, 307–317 (1953)
Lu, T., Boutilier, C.E.: Matching models for preference-sensitive group purchasing. In: Proceedings of the 13th ACM Conference on Electronic Commerce. EC ’12. ACM, New York, pp. 723–740 (2012)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Appendix
Appendix
Proof 1
Variable demand group-buying game is a non-convex game: A game is convex when \(\forall _{S,T}\;u(C_{S \cup T}) \ge u(C_S) + u(C_T) - u(C_{S \cap T})\) is satisfied. We will prove that variable demand group-buying game is not convex by giving a counter example. Let’s say \(S=\{b_1,b_2,b_3,b_4\}\) and \(T=\{b_1,b_2,b_3,b_5,b_6\}\) are two sets of buyers and every \(b_i\) has a demand of 1. \(S\cap T=\{b_1,b_2,b_3\}\) and \(S\cup T=\{b_1,b_2,b_3,b_4,b_5,b_6\}\).
Given the price schedule \(p(n)\), the utilities become: \(u(C_S)=4\), \(u(C_T)=10\), \(u(C_{S \cup T})=12\), and \(u(C_{S \cap T})=0\). When we set these values into the convex game criteria \(12 \ge 4+10-0\), the condition is not satisfied. Hence, variable demand group-buying game is a non-convex game.
Proof 2
Cost sharing proportional to volume mechanism is in the core:
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this paper
Cite this paper
Hafızoğlu, F.M., Sen, S. (2014). Analysis of Fairness and Incentives of Profit Sharing Schemes in Group Buying. In: Ceppi, S., et al. Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets. AMEC AMEC TADA TADA 2014 2013 2014 2013. Lecture Notes in Business Information Processing, vol 187. Springer, Cham. https://doi.org/10.1007/978-3-319-13218-1_6
Download citation
DOI: https://doi.org/10.1007/978-3-319-13218-1_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13217-4
Online ISBN: 978-3-319-13218-1
eBook Packages: Computer ScienceComputer Science (R0)