Abstract
The research in this paper examines the effects of two common types of difficulty due to information display encountered by consumers: format and organization. The results of a study demonstrate that difficulty due to format and/or organization has predictable effects on response times, acquisitions of information, processing strategies and confidence in the choice.
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Coupey, E. (2015). Characteristic Effects of Display Difficulty On Information Processing. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_8
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DOI: https://doi.org/10.1007/978-3-319-13162-7_8
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