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The Influence of Business Concentration on Movement Away From Declining Markets: A Study of Ohio-Based Defense Firms

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

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Abstract

This paper examines how Ohio firms with differing sales concentrations in the defense industry have responded to discontinuous change in that industry since fiscal year (FY)1990. The distinctive characteristics associated with firms having different levels of sales concentrations within the defense industry are identified. Strategic implications are drawn.

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Author information

Authors and Affiliations

  1. Ohio State University, Baton Rouge, LA, USA

    J. B. Arbaugh & Donald L. Sexton

  2. University of the Pacific, Baton Rouge, LA, USA

    Michael H. Morris

Authors
  1. J. B. Arbaugh
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  2. Michael H. Morris
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  3. Donald L. Sexton
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Editor information

Editors and Affiliations

  1. Department of Marketing, Louisiana State University College of Business Administration, Baton Rouge, Louisiana, USA

    Elizabeth J. Wilson

  2. Department of Marketing, Louisiana State University College of Business Administration, Baton Rouge, Louisiana, USA

    William C. Black

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© 2015 The Academy of Marketing Science

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Arbaugh, J.B., Morris, M.H., Sexton, D.L. (2015). The Influence of Business Concentration on Movement Away From Declining Markets: A Study of Ohio-Based Defense Firms. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_58

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