Abstract
This paper examines and compares the forecasting behavior of industrial-products firms to that of consumer-products firms to determine differences in their respective forecasting behavior.We also analyze why the found differences would be so and provide implications.
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Herbig, P.A., Milewicz, J., Day, K., Golden, J.E. (2015). Comparing Forecasting Behavior Between Industrial-Product Firms and Consumer-Product Firms. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_56
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DOI: https://doi.org/10.1007/978-3-319-13162-7_56
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Online ISBN: 978-3-319-13162-7
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