Abstract
This paper investigates the use of third party endorsement via evaluative certification as a technique for improving mail survey response rates. The study was carried out using a field test, testing only two conditions: endorsed and non-endorsed. The result of the study suggests that evaluative certification does not enhance mail survey response rates.
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© 2015 The Academy of Marketing Science
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Little, E., Hubbard, R. (2015). Third Party Endorsement Via Evaluative Certification As a Method For Increasing Mail Survey Response Rates: A Field Experiment. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_54
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DOI: https://doi.org/10.1007/978-3-319-13162-7_54
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13161-0
Online ISBN: 978-3-319-13162-7
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