Abstract
Advertising executives have to deal with potential ethical dilemmas. In the U.S. two studies have addressed this issue. The first, done by Rotzoll and Christians ( 1980) and the second done by Hunt and Chonko (1987). Both studies found that executives faced several ethical problems in their daily work.
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© 2015 The Academy of Marketing Science
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Koljatic, M., Rosene, F. (2015). Perceptions of Ethical Problems among Advertising Executives in Chile: a Replication of a U.S. Study. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_35
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DOI: https://doi.org/10.1007/978-3-319-13162-7_35
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