Abstract
This paper presents the results of an exploratory survey on junior and senior level marketing majors at a midwestern university. The objectives were to determine how they become aware of marketing as a major/career, when they make the decision to become a marketing major and to determine some of the reasons for that choice.
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References
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© 2015 The Academy of Marketing Science
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Bebko, C.P. (2015). Awareness, Timing and Reasons for Choosing Marketing As a College Major. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_29
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DOI: https://doi.org/10.1007/978-3-319-13162-7_29
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-13162-7
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