Abstract
Logical empiricism is the philosophical thought most often utilized in scholarly marketing research. But what is it? To answer the question in a simple manner, this paper summarizes the assumptions, language, activities, products, goal, and theory construction process of logical empiricism based on popular thoughts in the existing marketing and social science literatures. A framework for logical empiricism theory building is provided to guide future research.
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Hult, G.T.M. (2015). Logical Empiricism: Assumptions, Language, Activities, Products, Goal, and Theory Creation. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_13
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DOI: https://doi.org/10.1007/978-3-319-13162-7_13
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