Abstract
International strategic alliances are long-term, collaborative agreements in which two or more companies of different nationalities work as partners in one or more markets while competing in others. Strategic alliances have become quite popular for companies that are aspired to expand their marketing efforts internationally. Not all of these strategic alliances are successful. The purpose of this study is to identify the success factors for firms involved in international strategic alliances in high-technology industries. It is found that three factors “need” for the marketing, financial, management or technological resource which each partner is able to provide; the relative amount of resources each partner “commits” to the alliance; and the consequence of failure to the partners are important factors in determining the success of alliances.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 The Academy of Marketing Science
About this paper
Cite this paper
Saghafi, M.M., Wangler, S. (2015). Successful International Strategic Alliances. In: Levy, M., Grewal, D. (eds) Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13159-7_48
Download citation
DOI: https://doi.org/10.1007/978-3-319-13159-7_48
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13158-0
Online ISBN: 978-3-319-13159-7
eBook Packages: Business and EconomicsBusiness and Management (R0)