Advertisement

The Competitive Fringe: Informing New Customer Experiences and Driving Additional Value for Recipients

  • Adam C. HouckEmail author
Chapter
  • 900 Downloads
Part of the Topics in Regulatory Economics and Policy book series (TREP, volume 50)

Abstract

In myriad marketplaces today, customers demand greater flexibility and customization, both in the shopping and purchasing experiences they encounter and in the actual products they buy. Postal services are no different. For postal operators (POs) to capitalize in both traditional letter mail and parcel delivery marketplaces, they must become more data-driven to create additional value in existing product offerings and offer new product offerings. In particular, just as new technologies such as Quick Response (QR) codes have transformed the way consumers browse catalogs and purchase goods, there are opportunities for the data generated in growing parcel markets to further improve direct mail and catalog targeting.

Keywords

Delivery Model Service Offering Customer Segment Customer Experience Direct Mail 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Banjo, S. (2013, December 22). Rampant returns plague e-tailers. . The Wall Street Journal. Web. 22 Mar 2014. http://online.wsj.com/news/articles/SB10001424052702304773104579270260683155216
  2. International Business Machines. (2014). Guru Banavar explains why future cities need to get smarter. Web. 25 Mar 2014. http://www.ibm.com/smarterplanet/us/en/innovation_explanations/article/guru_banavar.html
  3. International Postal Corporation. (2011, May 31). Strategic perspectives on the postal market 2011.Google Scholar
  4. Lenzner, R. (2014, March 7). IBM CEO Ginni Rometty crowns data as the globe’s next natural resource. Forbes. Web. 21 Mar 2014. http://www.forbes.com/sites/robertlenzner/2013/03/07/ibm-ceo-ginni-rometty-crowns-data-as-the-globes-new-natural-resource
  5. Lomas, N. (2014, January 18) Amazons patents ‘anticipatory’ shipping – To start sending stuff before you’ve bought It. TechCrunch. Web. 10 Mar 2014. http://techcrunch.com/2014/01/18/amazon-pre-ships
  6. Mobile Marketer. (2014, February 5). Report: Most digital ads aren’t cutting It. The Digital Marketing Blog. Web. 30 Mar 2014. http://www.mobilestorm.com/digital-marketing-blog/report-most-digital-ads-arent-cutting-it
  7. OC&C Strategy Consultants. (2014, January). The global retail E-mpire. Web. 20 Mar 2014. http://www.occstrategy.com/news-and-media/2014/01/global-retail-empire
  8. Post and Parcel. (2014a, January 7). TZ Ltd to supply parcel terminals for Poste Italiane pilot. Web. 3 Apr 2014. http://postandparcel.info/59513/news/companies/tz-ltd-to-supply-parcel-terminals-for-poste-italiane-pilot
  9. Post and Parcel. (2014b, March 14). Austrian post balances mail volume decline with parcel growth in 2013. Web. 3 Apr 2014. http://postandparcel.info/60422/news/companies/austrian-post-balances-mail-volume-decline-with-parcel-growth-in-2013
  10. Post and Parcel. (2014c, February 11). FedEx expands award-winning SenseAware service in Europe. Web. 10 Apr 2014. http://postandparcel.info/60021/news/it/fedex-express-expands-award-winning-senseaware-service-in-europe
  11. SlickText. (2013, December 3). How e commerce sites use text messaging to boost sales. Web. 1 Mar 2014. http://www.slicktext.com/blog/2013/12/how-e-commerce-sites-use-text-marketing-to-boost-sales
  12. Solomon, M. (2014, March 6). Amazon plans revamp of U.S. shipping with mix of private fleet, regional carriers, USPS. DC Velocity. Web. 10 Mar 2014. http://www.supplychainquarterly.com/news/20140521-amazon-plans-to-revamp-its-us-shipping-network
  13. Steiner, I. (2014, February 18). eBay and USPS cast doubts on same day delivery model. eCommerce Bytes. Web. 2 Apr 2014. http://www.ecommercebytes.com/cab/abn/y14/m02/i18/s01
  14. Toneguzzi, M. (2013, December 17). Ecommerce business buoys significant growth in parcel delivery. Calgary Herald.Google Scholar
  15. Tong, F. (2014, January 2). Online retail drives growth in parcel deliveries in China. Internet Retailer. Web. 30 Mar 2014. http://www.internetretailer.com/2014/01/02/online-retail-drives-growth-parcel-deliveries-china
  16. United States Postal Service. (2014, February 7). U.S. Postal Service records loss of $354 million in first quarter, underscoring need for comprehensive legislation. Web. 15 Apr 2014. http://about.usps.com/news/national-releases/2014/pr14_006.htm
  17. United States Postal Service Office of Inspector General. (2013a, November 18). Enhancing mail for digital natives.Google Scholar
  18. United States Postal Service Office of Inspector General. (2013b, May 6). U.S. Postal Service parcel delivery lockers – management advisory.Google Scholar
  19. United States Postal Service Office of Inspector General. (2014, January 13). Enriching postal information: Applications for tomorrow’s technologies.Google Scholar
  20. Welcome to LaserShip. LaserShip, Last Mile Delivery! N.p., n.d. Web. 29 Apr 2014. http://www.lasership.com/unique-capabilities

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.IBM Global Business ServicesWashington, DCUSA

Personalised recommendations