Abstract
This concluding chapter revisits the major questions that were articulated in the introduction in order to capture the contribution of the volume in advancing the theory and practice of place branding. Going through the individual contribution of each chapter and the answers that the book as a whole has provided to these fundamental questions, the chapter discusses the significance of place brands, their components, the agents that construct them and the way in which place brand management should be understood.
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© 2015 Springer International Publishing Switzerland
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Warnaby, G., Ashworth, G.J., Kavaratzis, M. (2015). Sketching Futures for Place Branding. In: Kavaratzis, M., Warnaby, G., Ashworth, G. (eds) Rethinking Place Branding. Springer, Cham. https://doi.org/10.1007/978-3-319-12424-7_16
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DOI: https://doi.org/10.1007/978-3-319-12424-7_16
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-12423-0
Online ISBN: 978-3-319-12424-7
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