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Beiersdorf: Generating Joint Added Value Through Collaboration, Planning, and Evaluation

  • Daniel WeberEmail author
  • Dorle Bahr
Chapter
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Abstract

The cosmetics company Beiersdorf AG, globally known for its brands Nivea, Eucerin and LaPrairie, placed importance on social responsibility ever since it was founded 130 years ago. The last few years saw a re-organization and improvement of its global supply chain. Simultaneously, a new sustainability strategy was worked out and CSR has been embedded more thoroughly in business processes. Sustainable value creation through cooperation is an essential part of its supply chain strategy and daily operations.

Keywords

Supply Chain Global Supply Chain Sustainability Strategy Order Management Sustainable Supply Chain 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Bibliography

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Beiersdorf AGHamburgGermany

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