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BASF: Measurability – A Prerequisite of Shared Value Creation in Agriculture

  • Markus Frank
  • Katharina FischerEmail author
  • Dirk Voeste
Chapter
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Abstract

Food production is the industry, which has largest number of products and production characteristics that are designated to be sustainable. However, its manifestation varies greatly for different value chains in food production. For example, there are different expectations for fresh produce on the one hand and processed fruit and vegetables on the other hand. In an environment of numerous sustainability valuations the demand for a widely accepted set of indicators and their measurability is therefore rather high. The development and marketing of sustainable solutions is key for BASF’s corporate strategy and subsequently also a guiding principle for the department Agricultural Solutions. BASF tried to enable a realistic and precise mapping of the food value chain through AgBalance™. Measurability of sustainability can be central for recurrent improvement toward a more sustainable agriculture. The prerequisite for this is the translation of complex life cycle assessments into the reality of farmers and to provide them with concrete recommendations for action.

Keywords

Corporate Social Responsibility Supply Chain Sustainable Agriculture Nongovernmental Organization Sustainability Assessment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.BASF SELimburgerhofGermany
  2. 2.BASF SELudwigshafenGermany

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