Advertisement

shared.value.chain: Profitable Growth Through Sustainable Value Creation

  • Michael D’heurEmail author
Chapter
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Abstract

The question, how companies can integrate sustainability into their core business, is gaining more and more traction in the public debate. In order to answer the question, one should consider that sustainability can only be real, if it coming from inside an organisation. A companies strategy is manifested in their value chain, ie. in the products that are created and the global supply chains, that are operated. The value chain is therefore the biggest lever for change towards a sustainable future.

Sustainable value chain management syndicates the areas of CSR, product development and supply chain management into a coherent concept, that is able to create economic, ecologic and societal value.

This article describes the conception and buidling blocks of sustainable value chain management. A framework of reference is created which serves as a base for strategic goal setting, implementation and measuring sustainable value creation in companies, NGOs and public institutions.

Keywords

Corporate Social Responsibility Supply Chain Supply Chain Management Enterprise Architecture Core Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Bibliography

  1. 3M. (1997). Pollution prevention pays. http://www.3m.com/about3m/environment/policies_about3P.jhtml. Accessed June 11, 2013.
  2. Aachener Stiftung Kathy Beys. (Ed.). (2013a). Lexikon der Nachhaltigkeit, Keyword: Greenwashing. http://www.nachhaltigkeit.info/artikel/greenwashing_1710.htm. Accessed June 11, 2013.
  3. Aachener Stiftung Kathy Beys. (Ed.). (2013b). Lexikon der Nachhaltigkeit, Keyword: ESG-KPI. http://www.nachhaltigkeit.info/artikel/dvfa_schluesselkriterien_zur_nachhaltigkeit_esg_k_1630.htm. Accessed June 11, 2013.
  4. APICS. (2011). APICS operations management body of knowledge (3rd ed.). Chicago, IL: APICS.Google Scholar
  5. APICS. (2012). APICS supply chain sustainability survey. Chicago, IL: APICS.Google Scholar
  6. Arratia, R. (2013). How full product transparency can embed sustainability at the core of your Business. In GreenBiz. http://www.greenbiz.com/blog/2013/04/25/how-full-product-transparency-can-embed-sustainability-core-your-business?page=0%2C1. Accessed June 11, 2013
  7. Ayres, R., & Neese, A. V. (1989). Externalities: Economics and thermodynamics. In F. Archibugi & P. Nijkamp (Eds.), Economy and ecology: Towards sustainable development (p. 93). Netherlands: Kluwer.Google Scholar
  8. Bain & Company. (2010). Rückkehr zu neuem Wachstum. http://www.bain.de/Images/Results%2002_2010.pdf. Accessed June 11, 2013.
  9. BBMG. (2013). Delivering trust through shared value. Accessed December 11, 2013 from http://de.slideshare.net/sustainablebrands/delivering-trust-through-shared-value
  10. Belz, F.-M., & Peattie, K. (2009). Sustainability marketing: A global perspective. Hoboken, NJ: Wiley.Google Scholar
  11. BITKOM. (2014). Erstmals mehr als 100 Millionen Alt-Handys zu Hause. http://www.bitkom.org/files/documents/BITKOM_Presseinfo_Althandys_22_01_2014.pdf. Accessed May 31, 2014.
  12. Bluesign Tech. (2013). Bluesign standard. http://www.bluesign-tech.com/index.php?id=151. Accessed June 11, 2013.
  13. Braungart, M., & McDonough, W. (2002). Cradle to cradle, remaking the way we make things (1st ed.). New York: North Point Press.Google Scholar
  14. Brix, K., Bromma, B., & Jänisch, J. (2006). Nachhaltiges Unternehmertum. Centre for sustainability Management (CSM) e. V., Universität Lüneburg.Google Scholar
  15. Bundesregierung. (2012). 10 Jahre Nachhaltigkeit “made in Germany”: Die Nationale Strategie für eine nachhaltige Entwicklung. http://www.bundesregierung.de/Content/DE/_Anlagen/Nachhaltigkeit-wiederhergestellt/2012-05-09-kurzpapier-zum-fortschrittsbericht-2012-barrierefrei.pdf?__blob=publicationFile&v=3. Accessed June 28, 2014.
  16. Carbon Disclosure Project. (2013). CDP supply chain program. https://www.cdproject.net/en-us/programmes/pages/cdp-supply-chain.aspx. Accessed June 11, 2013.
  17. Christensen. (2012, November 3). A capitalist’s dilemma, whoever wins on tuesday. The New York Times. http://www.nytimes.com/2012/11/04/business/a-capitalists-dilemma-whoever-becomes-president.html?ref=business&_r=1&. Accessed May 31, 2014.
  18. Climategreenwash. (2009). Climate Greenwash Awards 2009. http://www.climategreenwash.org/. Accessed June 11, 2013.
  19. Crane, A., Matten, D., & Spence, L. J. (Eds.). (2008). Corporate social responsibility: Readings and cases in a global context. London: Routledge.Google Scholar
  20. Dell. (2012). BambooNatures eco-friendly packaging solution. http://www.dell.com/Learn/us/en/uscorp1/corp-comm/bamboo-packaging. Accessed June 11, 2013.
  21. DIN. (2012). ISO/TC 207 startet Revisionsarbeiten zur ISO 14001. In DIN Normenausschuss Grundlagen des Umweltschutzes. http://www.nagus.din.de/cmd;jsessionid=AD41131C7BE3DC915AB4A5E147DE13E0.1?cmsrubid=47243&menurubricid=47243&level=tpl-artikel&menuid=47224&languageid=de+&bcrumblevel=1&cmstextid=158414&cmsareaid=47224. Accessed June 11, 2013.
  22. Drucker, P. (1986). The effective executive. New York: Harper Business.Google Scholar
  23. DQS. (2013). SA8000 – Wertschätzung steigern durch soziale Verantwortung. In DQS GmbH Deutsche Gesellschaft zur Zertifizierung von Managementsystemen. https://de.dqs-ul.com/standards/nachhaltigkeit/soziale-verantwortung/sa8000.html. Accessed June 11, 2013.
  24. Eban. (2013). Dirty medicine. In Forbes. http://features.blogs.fortune.cnn.com/2013/05/15/ranbaxy-fraud-lipitor/. Accessed June 11, 2013.
  25. Edelman. (2010). Edelman goodpurpose® Study 2010. Fourth annual global consumer survey. http://ppqty.com/GoodPurpose2010globalPPT_WEBversion%20%281%29.pdf. Accessed June 11, 2013.
  26. Edelman. (2012). Edelman goodpurpose® Study 2012. Fifth annual global consumer survey. http://de.scribd.com/doc/90411623/Executive-Summary-2012-Edelman-goodpurpose%C2%AEStudy. Accessed June 11, 2013.
  27. Edelman. (2013). Edelman trust barometer 2013. http://de.scribd.com/doc/121501475/Executive-Summary-2013-Edelman-Trust-Barometer. Accessed June 11, 2013.
  28. Elias-Trostmann, K. (2012). Taking it back to the original source. In 6 Heads. http://6-heads.com/2012/07/12/1100/?goback=.gde_2101817_member_134630074. Accessed May 3, 2013.
  29. ELVIS. (2013). ElvisFull load networkvision und mission. http://www.elvis-ag.com/de/ELVISAG-Da-wollen-wir-hin-208,239.html. Accessed June 11, 2013.
  30. EPEA. (2010). High Tech-Innovationen mit Cradle to Cradle® weckt Emotionen: Pure Origin. In EPEA Switzerland. http://www.epeaswitzerland.com/case-studies/case-study-1/. Accessed June 11, 2013.
  31. European Commission. (2011). Eine neue EU-Strategie (2011-14) für die soziale Verantwortung der Unternehmen (CSR), KOM (2011) 681 endgültig, Brüssel.Google Scholar
  32. Figge, F. (2012). Sustainable valueThe concept. http://www.sustainablevalue.com/theconcept/index.html. Accessed June 11, 2013.
  33. Gabler Verlag. (Ed.). (2013). Gabler Wirtschaftslexikon, Keyword: Wertschöpfungskette. http://wirtschaftslexikon.gabler.de/Archiv/145581/wertschoepfungskette-v6.html. Accessed June 11, 2013.
  34. Gang, J. (2012). Don’t be fooled 2012The worst greenwashers. Report April 2012, The Green Life.Google Scholar
  35. Hofman, D., Aronow, S., & Nilles, K. (2013). Supply chain top 25. In Gartner, 2013. http://www.gartner.com/id=2493115. Accessed June 11, 2013.
  36. Geissbauer, R., & D’heur, M. (2008). Erste Schritte in Richtung einer nachhaltigen Supply Chain. Logistik für Unternehmen, 10.Google Scholar
  37. Gilding, P. (2012). The great disruption: Why the climate crisis will bring on the end of shopping and the birth of a new world. New York: Bloomsbury Press.Google Scholar
  38. Goldratt, E. (1999). Theory of constraints. Great Barrington, MA: North River Press.Google Scholar
  39. Guardian. (2013). Sustainability case studies. In Guardian sustainable business. http://www.guardian.co.uk/sustainable-business/series/sustainability-case-studies. Accessed June 11, 2013.
  40. Günther, E. (2008). Ökologieorientiertes Management: Um(weltorientiert)-denken in der BWL. Stuttgart.Google Scholar
  41. Harting, D. (1994). Wertschöpfung auf neuen Wegen. In Beschaffung aktuell 7/1994.Google Scholar
  42. Hillmer, H.-J. (2013). Rahmenwerk zum Integrated Reporting. http://www.compliancedigital.de/ce/rahmenwerk-zum-integrated-reporting/detail.html. Accessed June 11, 2013.
  43. Hopp, W., & Spearman, M. (2000). Factory physics: Foundations of manufacturing management (2.Aufl.). McGraw-Hill Higher Education.Google Scholar
  44. IBM. (2008). Gute Gründe für eine IT-Finanzierung. http://www-304.ibm.com/businesscenter/cpe/download0/181058/GFS03057DEDE.pdf. Accessed June 11, 2013.
  45. ILO. (2013). Die Grundprinzipien der ILO. http://www.ilo.org/berlin/arbeits-und-standards/kernarbeitsnormen/lang–de/index.htm. Accessed June 11, 2013.
  46. ISO. (2013a). ISO 26000Leitfaden zur gesellschaftlichen Verantwortung. https://www.iso.org/obp/ui/#iso:std:iso:26000:ed-1:v1:en. Accessed June 11, 2013.
  47. ISO. (2013b). ISO 50001:2011, ISO. http://www.iso.org/iso/iso_50001_energy.pdf. Accessed June 11, 2013.
  48. Kaye, L. (2013). The business case for sustainability is becoming easier to make. In Triple Pundit. http://www.triplepundit.com/2013/03/business-case-for-sustainability/. Accessed June 11, 2013.
  49. Lee, H. L. (2010). Don’t tweak your supply chain – Rethink it end to end. Harvard Business Review, 88(1), 62–69.Google Scholar
  50. Leitl. (2009). Supply chain managementWas ist das … ? http://www.harvardbusinessmanager.de/heft/artikel/a-621606.html. Accessed June 11, 2013.
  51. Lin-Hi, N. (2013). License to operate. In Gabler Verlag (Ed.). Gabler Wirtschaftslexikon, Keyword: Licence to operate. http://wirtschaftslexikon.gabler.de/Archiv/18118/licence-to-operatev6.html. Accessed June 11, 2013.
  52. Lopez, R. (2012). Keeping nature’s balance sheet in balance. University of Cambridge – Programme for sustainability leadership. http://www.cpsl.cam.ac.uk/~/media/Files/Resources/SoSL/SoSL_2012/Jose_Lopez_Keeping_natures_balance_sheet_in_balance_SoSL12_low.ashx. Accessed June 11, 2013.
  53. Marks & Spencer. (2013). How we do business report 2012, Marks & Spencer’s. http://corporate.marksandspencer.com/file.axd?pointerid=24f35ecfc08e4eb1992603107c4ec51a. Accessed June 11, 2013.
  54. MIT. (2013). Sustainability: The new business model opportunities. In Massachussetts Institute of Technology Sloan Management Review. http://sloanreview.mit.edu/article/video-sustainabilitythe-new-business-model-opportunities/. Accessed June 11, 2013.
  55. Mitchell, S. (2012). Walmart’s Greenwash. In The Institute of Local Self-Reliance, March 2012. http://www.newrules.org/sites/newrules.org/files/walmart-greenwash-report.pdf
  56. Nike. (2011). Joint roadmap: Toward zero discharge of hazardous chemicals. Nike Inc. http://nikeinc.com/system/assets/5408/111118_JointRoadmap_original.pdf?1321567189. Accessed June 11, 2013.
  57. Nölke, A. (2012). Banken. In Bundeszentrale für politische Bildung. http://www.bpb.de/politik/wirtschaft/finanzmaerkte/51718/banken. Accessed June 11, 2013.
  58. Porter, M. (1989). Competitive advantage. New York, NY: Free Press.Google Scholar
  59. Porter, M., & Kramer, R. (2011). Creating shared value. http://hbr.org/2011/01/the-big-idea-creating-shared-value. Accessed June 11, 2013.
  60. Porter, M., & Kramer, R. (2012). Shared Value: Die Brücke von Corporate Social Responsibility zu Corporate Strategy. In Schneider, A. & Schmidpeter, R. (Ed.). Corporate social responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis. BerlinGoogle Scholar
  61. Porter, M. E., Hills, G., Pfitzer, M., Patscheke, S., & Hawkins, E. (2013). Measuring shared value. http://www.fsg.org/Portals/0/Uploads/Documents/PDF/Measuring_Shared_Value.pdf. Accessed June 11, 2013.
  62. PRTM. (2008). Global supply chain trends 2008–2010.Google Scholar
  63. PRTM. (2010). Global supply chain trends 2010–2012.Google Scholar
  64. Randers, J. (2013). The 2052 Forecast (Pestel Institut). http://www.2052.info/presentation.php. Accessed June 11, 2013.
  65. Reuters. (2013). Pollution ‘worst on record’ in Beijing: Greenpeace. http://www.reuters.com/article/2013/01/13/us-china-pollution-idUSBRE90C01Q20130113. Accessed May 31, 2014.
  66. RNE. (2012). Nachhaltige Unternehmensführung: Kosten kennen – Nutzen erschließen. In Rat für nachhaltige Entwicklung. http://www.nachhaltigkeitsrat.de/ideenwettbewerb. Accessed June 11, 2013.
  67. Riess, B. (Ed.). (2012). CSR WeltWeitEin Branchenvergleich; Bertelsmann Stiftung. http://www.csr-weltweit.de/fileadmin/inhalte/Publikationen/CSR_Weltweit_Ein_Branchenvergleich.pdf. Accessed June 11, 2013.
  68. Rogers, E. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.Google Scholar
  69. shared.value.chain. (2012, 2013). Company profile. Accessed June 11, 2013 from https://sharedvaluechain.com/about-us
  70. Schmidpeter, R. (2013). Das Gegensatzdenken proaktiv überwinden. In Verantwortung Zukunft, Ausgabe 02. http://www.verantwortungzukunft.com/sites/verantwortungzukunft.de/files/images/VZ_Magazin_Ausgabe_2_2013_Titelstory.pdf. Accessed June 11, 2013.
  71. Schneider, A. (2012). Reifegradmodell CSR – eine Begriffserklärung und –abgrenzung. In Schneider, A. & Schmidpeter, R. (Ed.). Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis (pp. 19–24). Berlin.Google Scholar
  72. Schneider, A., & Schmidpeter, R. (Ed.) (2012). Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis. Berlin.Google Scholar
  73. Schürmann, H. (2011). Puma will ökologischen Fußabdruck verkleinern. In Ingenieur.de. http://www.ingenieur.de/Politik-Wirtschaft/Unternehmen/Puma-oekologischen-Fussabdruckverkleinern. Accessed June 11, 2013.
  74. SEDEX. (2013). About Sedex. http://www.sedexglobal.com/about-sedex/. Accessed June 11, 2013.
  75. Seuring, S., & Müller, M. (2008). Core issues in sustainable supply chain management – A Delphi study. Business Strategy and the Environment, 17, 455–466.CrossRefGoogle Scholar
  76. Shanahan. (2013). Setting bold sustainability goals. In Why bold sustainability targets make good business sense; The EcoInnovator. http://corporateecoforum.com/ecoinnovator/?p=7612. Accessed June 11, 2013.
  77. Siemens AG. (2010). One Siemensunser Weg zur nachhaltigen Wertsteigerung. http://www.siemens.com/about/pool/de/vision/one_siemens_broschuere_d.pdf. Accessed June 11, 2013.
  78. Siemens AG. (2013). Materiality as a guiding principle. Accessed June 11, 2013 from http://www.siemens.com/about/sustainability/en/sustainability-at-siemens/materiality.htm
  79. Slade, G. (2007). Made to break – technology and obsolescence in America. Cambridge, MA: Harvard University Press.Google Scholar
  80. So, S., Parker, D., & Xu, H. (2012). A conceptual framework for adopting sustainability in the supply chain. In ANZAM operations, supply chain and services management symposium, Conference paper (pp. 397–413). University of Queensland.Google Scholar
  81. Supply Chain Council. (2006). Supply chain council executive briefing. http://supplychain.org/f/2010/SCC-Executive-Overview-final.pdf. Accessed June 11, 2013.
  82. Supply Chain Council. (2012). Capitalizing on complexity: Reducing multi-tier supply chain risk. Accessed June 11, 2013 from https://supply-chain.org/f/Pascal%20Fernandez%20-%20EMEA%20Avnet%20Velocity.pdf
  83. The Economist. (2011). Milton Friedman goes on tour, 27.01.2011. http://www.economist.com/node/18010553. Accessed June 11, 2013.
  84. United Nations. (1987). Report on the World Commission on Environment and Development, “Our Common Future” unter dem Vorsitz von Gro Harlem Brundtland. http://www.undocuments.net/ocf-cf.htm. Accessed June 11, 2013.
  85. United Nations Environment Programme. (2009). RecyclingFrom e-waste to resources. http://www.unep.org/PDF/PressReleases/E-Waste_publication_screen_FINALVERSION-sml.pdf. Accessed June 11, 2013.
  86. United Nations. (2013). United Nations Global CompactDie zehn Prinzipien. http://www.unglobalcompact.org/Languages/german/die_zehn_prinzipien.html. Accessed June 11, 2013.
  87. WBCSD. (2010). Vision 2050The new agenda for business. http://www.wbcsd.org/pages/edocument/edocumentdetails.aspx?id=219&nosearchcontextkey=true. Accessed June 11, 2013.
  88. Wells, P. E. (2010). The automotive industry in an era of eco-austerity: Creating an industry as if the planet mattered. Cheltenham: Edward Elgar.CrossRefGoogle Scholar
  89. Wilkerson, T. (2008). GreenSCOR: Integrating green supply chain practices into the SCOR mode. In Supply Chain Council. http://supply-chain.org/node/3989. Accessed June 11, 2013.
  90. Wirl, F. (2012). Individual firm and market dynamics of CSR activities. In Wirl, F., Feichtinger, G. & Kort, P. M. (Eds.). Research report, Institute of Mathematical Methods in Economics, Vienna University of Technology.Google Scholar
  91. Z.V.E.I. (2012). ZVEI Code of ConductUnternehmen bekennen sich zu gesellschaftlicher Verantwortung. http://www.zvei.org/Themen/GesellschaftlundUmwelt/Seiten/ZVEI-Code-of-Conduct.aspx. Accessed June 11, 2013.

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.shared.value.chainMunichGermany

Personalised recommendations