Abstract
The communication of your vision is a clear leadership responsibility. Only someone who knows your vision has a chance to follow it. Most managers communicate far too little, especially in large change efforts. Sometimes they transport diverging or contradicting messages through different channels. Both mistakes cause your change project to fail (cf. Kotter 2012, p. 87).
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Reference
Kotter, J. (2012). Leading change. New edition. Harvard Business Review Press.
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© 2015 Springer International Publishing Switzerland
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Maximini, D. (2015). Communicating the Change Vision. In: The Scrum Culture. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-11827-7_13
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DOI: https://doi.org/10.1007/978-3-319-11827-7_13
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