Skip to main content
SpringerLink
Log in

An Online Graduate Certificate Credential Program at the University of Arkansas

  • Chapter
  • First Online:
Reshaping Society through Analytics, Collaboration, and Decision Support

Part of the book series: Annals of Information Systems ((AOIS,volume 18))

  • 1483 Accesses

Abstract

Business Analytics and Big Data have become a very popular topics in recent years. Many universities are gearing up to meet the reported demand people with these skills. This paper shares background, principles, and processes in the development of an online Business Analytics Graduate Certificate Credential program consisting of four graduate courses (each three semester hours). Innovative use of technology is incorporated into all four of the courses to ensure consistency and quality content across courses. The four courses are (1) IT Toolkit – designed to level students (especially those students who do not have an adequate IT background), (2) Decision Support and Analytics – an introduction to statistical analytics with a focus on what the data is telling us, (3) Database Management Systems – a focus on sourcing, preparing, storing and retrieval for data and (4) Business Intelligence – a focus on the discovery of knowledge from data and model development using data mining including social media. Included are the efforts, activities, software, hardware, concepts, teaching philosophy, and desired outcomes for the graduate credential certificate program. The paper should be very valuable to all those teaching or planning to teach in the Business Analytics area.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • American Management Association Study. (2013). Demand for analytical skills to grow sharply over next five years. http://www.amanet.org/news/8598.aspx

  • Anderson, T., Annand, D., & Wark, N. (2005). The search for learning community in learner paced distance education: Or, ‘Having your cake and eating it, too!’. Australian Journal of Educational Technology, 21(2), 222–241.

    Google Scholar 

  • Bloom, B. S. (1956). Taxonomy of educational objectives. Published by Allyn and Bacon, Boston, MA. Copyright (c) 1984 by Pearson Education. http://www.elo.iastate.edu/files/2014/03/Quality_Matters_Rubric.pdf.

  • Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., & Byers, A. H. (2011). Big data: The next frontier for innovation, competition, and productivity. New York: McKinsey & Company. http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation

  • Means, B., Toyama, Y., Murphy, R., Bakia, M., & Jones, K. (2010). Evaluation of evidence-based practices in online learning: A meta-analysis and review of online learning studies. Technical report. Washington, DC: U.S. Department of Education.

    Google Scholar 

  • Quality Matters (QM). (2011). is a faculty-centered, peer review process that is designed to certify the quality of online and blended courses. QM is a leader in quality assurance for online education and has received national recognition for its peer-based approach and continuous improvement in online education and student learning. http://www.elo.iastate.edu/files/2014/03/Quality_Matters_Rubric.pdf.

  • Salmon, G. (2002). E-tivities: The key to active only learning. Sterling: Stylus Publishing. ISBN 0 7494 3686 7.

    Google Scholar 

  • Tomlinson, C. A., & McTighe, J. (2006). Integrating differentiated instruction and understanding by design: Connecting content and kids. Alexandria: Association for Supervision and Curriculum Development.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Information Systems, University of Arkansas, Business Building 204B, Fayetteville, AR, 72701, USA

    Timothy Paul Cronan, David E. Douglas & Jeff Mullins

Authors
  1. Timothy Paul Cronan
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. David E. Douglas
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Jeff Mullins
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Timothy Paul Cronan .

Editor information

Editors and Affiliations

  1. Bryan School of Business and Economics, University of North Carolina Greensboro, Greensboro, North Carolina, USA

    Lakshmi S. Iyer

  2. College of Business Administration, University of Northern Iowa, Cedar Falls, Iowa, USA

    Daniel J. Power

Appendix I: Course Extracts and Samples

Appendix I: Course Extracts and Samples

  • Standardized Content Areas:

figure afigure a

  • Common “To Do” List:

figure bfigure b

  • Measurable Learning Objectives:

figure cfigure c

  • Assignments designed to meet and measure Learning Objectives:

figure dfigure d

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this chapter

Cite this chapter

Cronan, T.P., Douglas, D.E., Mullins, J. (2015). An Online Graduate Certificate Credential Program at the University of Arkansas. In: Iyer, L.S., Power, D.J. (eds) Reshaping Society through Analytics, Collaboration, and Decision Support. Annals of Information Systems, vol 18. Springer, Cham. https://doi.org/10.1007/978-3-319-11575-7_16

Download citation

Publish with us

Policies and ethics

Search

Navigation