Abstract
Cognitive values of place image are difficult to extract in quantitative terms, since they are dependent on various kinds of elements or activities within that places. In this paper, we focus on a phenomenon in which a part of people’s cognitive values of place image can be observed in the naming behavior for building names. In the first instance, a model based on the random utility theory is constructed for describing people’s naming behavior for building names. Secondly, the proposed model is calibrated using the actual data on the spatial distribution of building names in Tokyo. Third, using the model, the cognitive values of place image are quantitatively estimated and their spatial distribution is represented on a map. Finally, we demonstrate an example of its application to a land price model, and confirm that the proposed model can be applied to other urban models with ease.
Keywords
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Aoki, Y., Osaragi, T., Ishizaka, K.: Interpolating model for land price data with transportation costs and urban activities. Environment and Planning B, Planning and Design 21, 53–65 (1994)
Baloglu, S., McCleary, K.W.: A Model of Destination Image Formation. Annals of Tourism Research 26(4), 868–897 (1999)
Bhat, C.B., Guo, J.: A mixed spatially correlated logit model: formulation and application to residential choice modeling. Transportation Research Part B: Methodological 38(2), 147–168 (2004)
Doi, T., Kiuchi, T., Mihoshi, A., Kitagawa, H., Nishii, K.: An image of railroad line area and its structure. Infrastructure Planning Review 12, 267–374 (1995)
Hanna, S., Rowley, J.: An analysis of terminology use in place branding. Place Branding and Public Diplomacy 4, 61–75 (2008)
Jenkins, O.H.: Understanding and Measuring Tourist Destination Images. Int. J. Tourism Res. 1, 1–15 (1999)
Kavaratzis, M.: From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding 1(1), 58–73 (2004)
Masuda, K., Osaragi, T.: Spatial distribution of building names. Summaries of Technical Papers of Annual Meeting, Architectural Institute of Japan, F-1, pp. 783–784 (1996)
Montello, D.R., Goodchild, M.F., Gottsegen, J., Fohl, P.: Where’s downtown?: Behavioral methods for determining referents of vague spatial queries. Spatial Cognition and Computation 3(2&3), 185–204 (2003)
Nishii, K., Tanahashi, M., Doi, T., Kiuchi, T.: The LOGMAP modelling for structural analysis of railroad line area image: An empirical study on the attribute – regression model. Infrastructure Planning Review 13, 49–56 (1996)
Nishii, K., Tanahashi, M., Doi, T., Kiuchi, T.: The LOGMAP model for image positioning of railroad line area: focusing on difference linguistic image between common and proper nouns. Infrastructure Planning Review 14, 107–114 (1997)
Osaragi, T., Ogawa, K.: Regional Images Extracted from Spatial Distribution of Building Names. Transactions of AIJ, Journal of Architecture, Planning and Environmental Engineering 592, 147–154 (2005)
Papadopoulos, N.: Place branding: Evolution, meaning and implications. Place Branding 1(1), 36–49 (2004)
Saito, K., Ishizaki, H., Tamura, T., Masuya, Y.: Analysis on the image structure of city and their relation to physical characteristics. Infrastructure Planning Review 14, 467–474 (1997)
Sousa, A., García-Murillo, P., Sahin, S., Morales, J., García-Barrón, L.: Wetland place names as indicators of manifestations of recent climate change in SW Spain (Doñana Natural Park). Climatic Change 100(3-4), 525–557 (2010)
Tan, B.L., Thang, D.C.: Linking consumer perception to preference of retail stores: An empirical assessment of the multi-attributes of store image. Journal of Retailing and Consumer Services 10(4), 193–200 (2003)
Winter, S., Bennett, R., Truelove, M., Rajabifard, A., Duckham, M., Kealy, A., Leach, J.: Spatially enabling ‘Place’ information. In: Spatially Enabling Society, ch. 4. Lueven University Press (2010)
Winter, S., Truelove, M.: Talking about place where it matters. In: Cognitive and Linguistic Aspects of Geographic Space. Lecture Notes in Geoinformation and Cartography, pp. 121–139 (2013)
Winter, S., Freksa, C.: Approaching the notion of place by contrast. Journal of Spatial Information Science 5, 31–50 (2012)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this paper
Cite this paper
Osaragi, T. (2014). Cognitive Values of Place Image Detected from Spatial Distribution of Building Names. In: Freksa, C., Nebel, B., Hegarty, M., Barkowsky, T. (eds) Spatial Cognition IX. Spatial Cognition 2014. Lecture Notes in Computer Science(), vol 8684. Springer, Cham. https://doi.org/10.1007/978-3-319-11215-2_12
Download citation
DOI: https://doi.org/10.1007/978-3-319-11215-2_12
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11214-5
Online ISBN: 978-3-319-11215-2
eBook Packages: Computer ScienceComputer Science (R0)