Cognitive Values of Place Image Detected from Spatial Distribution of Building Names
Cognitive values of place image are difficult to extract in quantitative terms, since they are dependent on various kinds of elements or activities within that places. In this paper, we focus on a phenomenon in which a part of people’s cognitive values of place image can be observed in the naming behavior for building names. In the first instance, a model based on the random utility theory is constructed for describing people’s naming behavior for building names. Secondly, the proposed model is calibrated using the actual data on the spatial distribution of building names in Tokyo. Third, using the model, the cognitive values of place image are quantitatively estimated and their spatial distribution is represented on a map. Finally, we demonstrate an example of its application to a land price model, and confirm that the proposed model can be applied to other urban models with ease.
KeywordsCognitive value Place image Spatial distribution Building name
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