Abstract
This paper reports a study that examined the effects of product conspicuousness, product differentiation, and product common usage on product value-expressiveness.As expected, the results showed that product conspicuousness and product differentiation are positively related to product value-expressiveness, and that product common usage is negatively related to product value–expressiveness.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Bearden, William O. and Etzel, Michael J. (1982), "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, 9, 184–185.
Belk, Russell W. (1978), "Assessing the Effects of Visable Consumption Cues on Impression Formation," in H. K. Hunt (Ed.), Advances in Consumer Research (Vol. 5), Ann Arbor, MI: Association for Consumer Research.
Belk, Russell W. (1981), "Determinants of Consumption Cue Utilization in Impression Formation:An Associational Derivation and Experimental Verification," in K. B. Monroe (Ed.) Advances in Consumer Research (Vol. 8), Ann Arbor, MI:Association for Consumer Research.
Belk, Russell W., Bahn, Kenneth D. and Mayer, R. N. (1982), "Developmental Recognition of Consumption Symbolism," Journal of Consumer Research, 9, 4–17.
Belk, Russell W., Mayer, R. N., and Bahn, Kenneth D. (1981), "The Eye of the Beholder:Individual Differences in Perceptions of Consumption Symbolism," in Proceedings of the Association for Consumer Research Annual Conference.
Bourne, Francis S. (1957), "Group Influence in Marketing and Public Relations," in Rensis Likert and Samuel Hayes Jr. (Eds.), Some Applications of Behavioral Research, UNESCO, Paris, pp. 208–209.
Brock, Timothy C. (1968), "Implications of Commodity Theory for Value Change," in A. G. Greenwald, T. C. Brock, and T. M. Ostram (Eds.), Psychological Foundations of Attitudes, New York:Academic Press, pp. 243–275.
Csikszentmihali, Mihaly and Rochberg-Halton (1981), The Meaning of Things:Domestic Symbols and the Self.Cambridge, MA:Cambridge University Press.
Fromkin, Howard L., Olson, Jerry C, Dipboye, Robert L., and Barnaby, David L. (1971), "A Commodity Theory Analysis of Consumer Preference for Scarce Products," Proceedings, 79th Annual Convention, American Psychological Association, pp. 653–654.
Hamid, P. N. (1972), "Some Effects of Dress Cues on Observational Accuracy:A Perceptual Estimate and Impression Formulation," Journal of Social Psychology, 86, 279–289.
Levy, Sidney J. (1959), "Symbols for Sale," Harvard Business Review, 37, 117–124.
Munson, J. M. and Spivey, W. A. (1981), "Product and Brand-User Stereotypes Among Social Classes," Journal of Advertising Research, 21, 37–46.
Sirgy, M. Joseph (1982), "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, 9 (December), 287–300.
Sirgy, M. Joseph (1983), Social Cognition and Consumer Behavior.New York:Praeger Publishers.
Sirgy, M. Joseph (1985), "Using Self-Congruity and Ideal Congruity to Predict Purchase Motivation," Journal of Business Research, 13 (June), 195–206.
Soloman, Michael R. (1983), "The Role of Products as Social Stimuli:A Symbolic Interactionism Perspective," Journal of Consumer Research, 10 (December), 319–329.
Szybillo, George (1975), "A Situational Influence on the Relationship of a Consumer Attribute to New Product Attractiveness," Journal of Applied Psychology, 60, 652–655.
Worchel, Stephen, Lee, Jerry, and Adweole, Akanbi (1975), "Effects of Supply and Demand on Ratings on Object Value," Journal of Personality and Social Psychology, 32, 906–914.
Varvoglis, Theofanis and Sirgy, M, Joseph (1984), "Interrelationship Between Utilitarian and Value-Expressive Attributes of Store Image," in Jay Lindquist (Ed.), Developments in Marketing Science (Vol. 7), Kalamazoo, MI:Academy of Marketing Science, pp. 27–31.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Sirgy, M.J., Johar, J.S., Wood, M. (2015). Determinants of Product Value-Expressiveness: Another Look at Conspicuousness, Differentiation, and Common Usage. In: Malhotra, N. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11101-8_8
Download citation
DOI: https://doi.org/10.1007/978-3-319-11101-8_8
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11100-1
Online ISBN: 978-3-319-11101-8
eBook Packages: Business and EconomicsBusiness and Management (R0)