Abstract
An empirical comparison of the predictive ability of four different choice models -- additive, lexicographic, lexicographic semiorder, conjunctive -- suggests that shoppers decide among alternative supermarkets in a conjunctive fashion and that the supermarkets are first ordered according to their spatial proximity to the shopper. This process of conjunctive choice among spatially ordered alternatives is called a generate-test model of store choice.
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Olshavsky, R.W., MacKay, D.B. (2015). The Generate-Test Model of Store Choice. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_48
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DOI: https://doi.org/10.1007/978-3-319-10966-4_48
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