Abstract
Catalog shopping is on the increase and may represent a significant problem for retailers in small communities in the form of retail sales leakage. This paper compared catalog shoppers and catalog nonshoppers from a small community in terms of their patronage motives, socioeconomic characteristics, and how they perceived the local shopping conditions. Implications for local retailers and catalog retailers are suggested.
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Riecken, G., Yavas, U., Samli, A.C. (2015). Catalog Shopping: Problems and Prospects in Small Communities. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_46
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DOI: https://doi.org/10.1007/978-3-319-10966-4_46
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