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Marketing Horizons: A 1980's Perspective pp 189–194Cite as

Retail Image Research: State of the Art Review with Implications for Retailing Strategy

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Abstract

Measures of store images play an important role in both applied and basic marketing research. Marketing managers utilize measures of store image (and product images) to help develop and test competitive strategies. This paper evaluates prior image research efforts in terms of conceptualization of retail image, dimensions of image, and methodologies used in measuring image. It looks at environmental changes and their impact upon image and suggests priorities for future research in retail image.

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Author information

Authors and Affiliations

  1. Marquette, USA

    Roger L. Jenkins & Sandra Monk Forsythe (student)

Authors
  1. Roger L. Jenkins
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  2. Sandra Monk Forsythe
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Editor information

Editors and Affiliations

  1. Northern Michigan University, Marquette, Michigan, USA

    Venkatakrishna V. Bellur

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© 2015 Academy of Marketing Science

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Jenkins, R.L., Forsythe, S.M. (2015). Retail Image Research: State of the Art Review with Implications for Retailing Strategy. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_43

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