Abstract
This paper is a demonstration of the confounding impact of product improvements and model changes on the price-quality relationship. The arguments for this position are developed through the use of basic microeconomic analysis.
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© 2015 Academy of Marketing Science
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Morgan, F.W. (2015). An Economic Analysis of Product Newness: Is Quality Decline Inevitable?. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_36
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DOI: https://doi.org/10.1007/978-3-319-10966-4_36
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