Abstract
This paper presents an extension of the use of multimedia modes of instruction for the teaching of marketing courses. Specifically, a multi-media course currently under development for the teaching of introductory marketing is discussed. Additionally, the impetus for the multi-media course, its structure for use by others, and its theoretical-empirical foundations are discussed.
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Cosmas, S.C., Meadow, H.L. (2015). Multi-Media Marketing: An Extension. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_29
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DOI: https://doi.org/10.1007/978-3-319-10966-4_29
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