Abstract
Increasing economic and moral pressures are brought to bear on U.S. firms marketing to/in South Africa. Market entry and withdrawal decisions require adequate information relating to the relative position of White and Non-white households. Hence data on, inter alia, purchasing power, income gaps, differences in standards of living, and minimum subsistence levels are analyzed.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Pretoria: Bureau of Market Research (University of South Africa).
C.I. de Koek, Changes in the Income and Expenditure Patterns of Multiple Urban Black Households, 1970 and 1975, 1977.
J.H. Martins, Income and Expenditure Patterns of Urban Black Households in Pretoria, 1976.
—, Ibid. for Johannesburg, 1976.
— Ibid. for Cape Town, 1976.
—, Ibid. for Urban Colored Households in Port Elizabeth, 1976.
— and C.I. de Kock, Ibid, for past and West Rand, 1976.
—, Regional Population Estimates for 1975, 1977.
M. Loubser, Market Potentials of Consumer Goods and Services for Non-White Population Groups in the Main Urban Areas of the Republic of South Africa in 1975, 1977.
M. Loubser and J.H. Martins, Income and Expenditure Patterns of Urban Coloured Households in Cape Town, 1976.
P.A. Nel, The Minimum Subsistence Level of Non-Whites Living in the Main Urban Areas of the Republic of South Africa, 1974.
— The Minimum and Supplemented Living Levels of Non-Whites Residing in the Main and Other Selected Urban Areas of the Republic of South Africa, 1975.
J.J.A. Steenekamp, Income and Expenditure Patterns of Urban Indian Households in Durban, 1976.
—, Ibid. for Black Households, 1976.
—, Ibid. for Black Households in Port Elizabeth, 1976.
H. de J. Van Wyk, Personal Income, Population and Gross Geographic Product of Growth Areas in South Africa, 1977.
Pretoria: Department of Statistics, Republic of South Africa.
Survey of Household Expenditure, 1975, Preliminary-results, (Pretoria: The Government Printer, 1976).
Other:
G.H.G. Lucas et al., (ed.) Die Taak van die Bemarkingsbestuur (Pretoria: Van Schaik, 1979).
P.A. Nel, Annual Report Speech (Pretoria: Bureau of Market Research, 1978).
Martin C. Spring, Confrontation (Sandton: Valiant, 1977).
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
de B. Wijnholds, H. (2015). Black Vs. White Purchasing Power: The South African Market. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_25
Download citation
DOI: https://doi.org/10.1007/978-3-319-10966-4_25
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10965-7
Online ISBN: 978-3-319-10966-4
eBook Packages: Business and EconomicsBusiness and Management (R0)