Abstract
Recent research conducted in Poland provides unique insights into the Polish consumers’ lengthy shopping-time requirements. Demands made by shopping queues and search-time impact upon perceived shortages of goods, time away from work, and reduced leisure time. The research also offers evidence of opportunities for field investigation within the comparitively less hospitable research environment of socialist Eastern Europe.
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King, R.L. (2015). Consumer Shopping Time in Poland: Some Insights from Contemporary Polish Research. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_24
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DOI: https://doi.org/10.1007/978-3-319-10966-4_24
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