Abstract
A services marketing approach was applied to examine the determinants of satisfaction of first-time and repeat museum visitors. Data collected from 134 visitors to a community museum indicate that first-time and repeat visitors differ in their segment profiles and in the dimensions of their satisfaction with the museum experience.
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Dorn, D.A.H., Polegato, R. (2015). First-Time and Repeat Visitors: What Makes a Satisfying Museum Experience?. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_6
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DOI: https://doi.org/10.1007/978-3-319-10963-3_6
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