Abstract
The findings from this exploratory survey study (n=1300) of factors affecting the acceptance of green products indicate that consumers are more concerned with purchase risk than with product benefits. Poor product performance/failure and risk of wasting money were rated most important factors. Peer acceptance and personalization were rated least important.
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Drozdenko, R., Coelho, D., Jensen, M. (2015). Factors Affecting the Acceptance of Green Products. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_46
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DOI: https://doi.org/10.1007/978-3-319-10873-5_46
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