Abstract
This paper presents a new typology of buyer-supplier relationships in the B2B context. Contrary to other approaches to conceptualising these relationships, the typology focuses on the level and type of service requirement encompassed within the exchange. These dimensions are considered to have a significant influence on the type of professional relationship that emerges.
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Prior, D.D. (2015). Transactional, Project-Based and Ongoing Service Delivery in the B2B Context. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_33
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DOI: https://doi.org/10.1007/978-3-319-10873-5_33
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