Creators

Abstract

The title of any book, monograph, or article tells the reader broadly what he can expect to attain from the book by reading it. The title is essentially a shortest possible abstract of the book. By seeing it, the reader consciously, subconsciously, or unconsciously forms in his mind an expectation of the book’s message. He then decides whether it is of interest to him. If it is, he then scans the bigger abstract/introduction and sometimes the headings of the contents of the book for further information and a better glimpse of what the book comprises. At this stage, the reader decides whether he should proceed further, into the whole book or into selected topics, or if he should simply leave the book aside without reading it. He may also scan the preface to learn how the authors orient/prepare the reader so that his inquisitiveness toward the book grows.