Abstract
In this paper we test a model of satisfaction with live musical performance. The model redresses the paucity of research in this services area by expanding our understanding of the multiple attributes impacting satisfaction and its behavioral outcomes. It is this emphasis on attributes that provides managerial insights necessary to maximize profitability. The next sections will propose a model of satisfaction with live musical performance using the services literature; developing a more robust model including hyperinvolvement. Behavioral intentions, with respect to both the venue and the band, and consumer spending, in terms of both time and money, are also incorporated into this model. Finally, managerial recommendations are made based on findings and extensions into other service settings are proposed.
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© 2015 Academy of Marketing Science
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Hausman, A. (2015). An Expanded Model of Consumer Evaluations of Live Musical Performance: Antecedents and Behavioral Outcomes. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_31
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DOI: https://doi.org/10.1007/978-3-319-10864-3_31
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10863-6
Online ISBN: 978-3-319-10864-3
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