Abstract
This paper demonstrates how the three core business processes link market orientation and business performance. Analysis of 1157 survey responses empirically verifies the mediating role of business processes. As such, this study supports and extends prior findings on market orientation’s importance, while it advances the research into explaining performance mechanisms.
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© 2015 Academy of Marketing Science
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Jaakkola, M., Frösén, J., Parvinen, P., Santala, M., Vassinen, A. (2015). Core Business Processes Link Market Orientation and Business Performance. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_24
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DOI: https://doi.org/10.1007/978-3-319-10864-3_24
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10863-6
Online ISBN: 978-3-319-10864-3
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