Advertisement

B

  • Samuel O. IdowuEmail author
Chapter
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Abstract

Initiated almost 20 years ago by Robert Kaplan and David Norton (and further developed by their Palladium Group team), Balanced Scorecard measures organizational performance in four ‘balanced’ perspectives:

Keywords

Corporate Social Responsibility Business Ethic Corporate Governance Balance Scorecard Brand Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.LondonUK

Personalised recommendations