Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)
Initiated almost 20 years ago by Robert Kaplan and David Norton (and further developed by their Palladium Group team), Balanced Scorecard measures organizational performance in four ‘balanced’ perspectives:
KeywordsCorporate Social Responsibility Business Ethic Corporate Governance Balance Scorecard Brand Management
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
© Springer International Publishing Switzerland 2015